In the home services industry, generating leads and getting new customers has always been a challenge. Roofers, electricians, plumbers and the like have tried their hand at all sorts of marketing strategies over the years, from the Yellow Pages to pay-per-click ads and everything in between. But there’s a powerful tool that’s been hiding right under their noses, just waiting to be discovered and put to use. I’m talking about marketing surveys, folks.
Now, some of you might be thinking, “Surveys? People hate filling out surveys!” And you wouldn’t be entirely wrong. Plenty of surveys out there are about as appealing as a clogged toilet on a hot summer day. But that’s because most businesses don’t have a clue how to create a survey that actually engages potential customers and pulls them into the sales funnel.
See, a great marketing survey is all about psychology. It’s not just a bunch of random questions thrown together; each and every question serves a specific purpose. The key is to take the prospect on an emotional journey, starting with some feel-good questions to build rapport, then transitioning into more neutral territory before hitting them with the hard-hitting stuff that makes them confront their pain points head-on.
By the end of a well-crafted survey, the prospect should be practically begging for a solution to their problems. And that’s where the home services pro swoops in with their offer, positioned as the perfect remedy to all that ails them. It’s a thing of beauty, I tell you.
Now, I know what you’re thinking. “Sure, that sounds great in theory, but I’m a roofer, not a marketing guru. How the heck am I supposed to create a survey like that?” Well, I’ve got good news for you, my friend. You don’t have to go it alone.
See, there’s this little company called Directors Cut Websites that specializes in creating marketing surveys for home services businesses. They’ve got it down to a science, I tell you. They know exactly what questions to ask, in what order, to take a cold prospect and turn them into a red-hot lead, ready to buy.
I’ve seen some of the surveys they’ve put together for their clients, and let me tell you, they’re a work of art. Roofers getting leads for leaky roofs, electricians booking appointments for wiring upgrades, plumbers filling their calendars with clogged drain jobs – all because of a simple survey that took the prospect on a journey from problem to solution.
So if you’re in the home services biz and you’re looking for a new way to generate leads and close more sales, I highly recommend giving Directors Cut Websites a call. They’ll craft a custom marketing survey for your business that’ll have prospects lining up to hire you. And the best part? You don’t have to lift a finger. Just sit back, relax, and watch the leads roll in.
Trust me on this one, folks. Marketing surveys are the future of lead generation for home services businesses. And with Directors Cut Websites in your corner, you’ll be light years ahead of the competition.